Shanghai Tower Hosts Shanghai Tower Forum on Tea Culture
On January 8, a tea culture forum was held at Shanghai Tower, China's tallest building. It came at a time when the item "traditional tea processing techniques and associated social practices in China" were inscribed on the UNESCO Representative List of the Intangible Cultural Heritage of Humanity. Practitioners from the tea industry, tea culture experts, and scholars had heated discussions on topics such as how to develop tea economy and boost rural revitalization at the new starting point of the inscription.
This is one of the culture theme events of Shanghai Tower Forum, a brand event of Shanghai Tower. As a newly launched brand event of Shanghai Tower, with the theme of "Green, Intelligence and Culture", Shanghai Tower Forum regularly invites young professionals in related sectors and fields to learn from each other and exchange ideas on deep topics. It aims to further improve the brand value of Shanghai Tower as a cultural landmark and enhance the brand reputation and influence of Shanghai Tower. Since September last year, Shanghai Tower has successfully held forums on trending topics such as green and low-carbon development, learning, publicizing and implementing the spirit of the 20th CPC National Congress, and metaverse in a novel way, which have attracted great attention from all quarters of the society.
This forum was guided by Shanghai Chengtou Group Corporation, Lujiazui Financial City Authority, and Shanghai Youth Federation of State-owned Assets System, and co-hosted by Shanghai Tower, Shanghai Y50 Institute for Innovation and Entrepreneurship, and Fu'an Agricultural Reclamation Group. The Tanyang Congou tea, one of the brands of Fu'an Agricultural Reclamation Group, also entered the UNESCO cultural heritage list this time. In the early 20th century, Tanyang Congou tea enjoyed an international reputation and even won the gold medal of the 1915 Panama Pacific International Exposition. It was sold well in the UK, the Netherlands, France, Japan, Southeast Asia, and other countries and regions, and sought after by the British royal family.
Thanks to the care and support of General Secretary Xi Jinping, the once-forgotten Tanyang Congou tea has once again flourished. In 1988, Comrade Xi Jinping, then Secretary of the CPC Committee of Ningde, visited Tanyang, a designated village for party building, four times and asked for "efforts to strengthen the brand effect of Tanyang Congou tea and adapt measures to local conditions to develop the tea economy". Since then, Tanyang Congou tea has grown by leaps and bounds. Today, Tanyang Congou tea has registered brand trademarks in many countries and established presence in the EU market.
At this forum, experts, scholars and tea industry practitioners had heated discussions on various topics. For example, how to further develop the Tanyang Congou tea brand on the new starting point of the inscription? What is the future development path of China's tea industry in the post-pandemic era? How to develop tea economy and boost rural revitalization? Participants stressed that on the high starting point of the inscription, China's tea industry should take the opportunity of high-quality development to grow bigger and stronger.
On the evening of the forum, many well-known Chinese and foreign tea experts and artists participated in the "Haishang Yaji" Night Tea Party in Shanghai Tower. While sipping tea, the participants appreciated calligraphy, flower arrangement and music, and made good wishes on the tall building.